Fijika Natural Products is an exporter based in Labasa with its main trading center in Vanua Levu (Northern Island of Fiji). It processes coconuts to produce virgin coconut oil (VCO) and kura to produce various noni products (noni juice, noni soap etc). A major constraint for the company is purchasing essential machines to produce the high quality products and to develop relationships with importers in Australia, New Zealand and China.
MDF is supporting Fijika with the additional machines it needs to increase VCO production and quality. MDF is supporting Fijika in developing a website and enabling it to develop relationships with international buyers through participation in international food/health exhibitions and also one-to-one meetings with importers and distributors.
Fijika in addition to its own sourcing, will engage an agent to source the additional volumes of raw materials from other rural areas in Vanua Levu. Current suppliers would be able to supply more and new villages would also start supplying raw materials and earn more income for their families. Additional jobs (for both men and women) are also expected to be created at the facility as well.