Labasa Farm Fresh is the only major exporter of horticultural crops in Labasa, on the island of Vanua Levu, Fiji’s second largest and most populated island. MDF has identified that engaging in horticultural farming with better access to diversified end markets is one important pathway out of poverty for many Fiji farmers. However logistics difficulties mean many farmers in Vanua Levu do not have access to markets and the demand. As such Labasa Farm Fresh’s operations are critical to improving the livelihoods of many farmers in and around the Labasa area.
MDF is supporting Labasa Farm Fresh in its business expansion by increasing their export volumes with the procurement and installation of a cooler room and freezer, strengthening backward linkages by hiring a Field Manager who would be responsible for building relationships between the business and their suppliers (farmers); and strengthening and upskilling management capacity to better manage the business expansion.