Although cocoa has been traditionally grown in Fiji for generations, fluctuations in global prices have resulted in a decline in cocoa production and many trees and plantations have suffered neglect. Without stable and consistent demand and competitive prices, cocoa growers in Fiji are reluctant to invest in improving their cocoa farms and rely on other sources of income.
Adi Chocolates is the only domestic processor of quality chocolate with a distinctly Fijian brand and has established relationships with cocoa growers across Fiji. MDF is supporting Adi Chocolates in upgrading of its manufacturing process to increase production and investing in a revitalisation program for small-scale cocoa growers to increase the local supply of cocoa beans.
Expansion is also increasing its need for more cocoa beans. Sourcing cocoa beans locally helps Adi Chocolates maintain its unique Fijian brand. For cocoa growers, Adi Chocolates is becoming a stable and consistent buyer that can offer competitive prices. Adi Chocolates working with growers to revitalise existing cocoa plantations and introduce new techniques to growers to increase the quantity and improve the quality of Fijian grown cocoa.
Media: A Chocolate Dream