Pacific BedBank is a local travel industry technology and marketing solutions company based in Nadi. PBB is the only company to setup an online reservation system in Fiji and has operations in nine other Pacific Island countries. The main objective of this partnership is to make tourists more aware of hotels/resorts and activity providers outside of the traditional tourist areas i.e. Vanua Levu and the outer islands. In doing so, MDF is partnering PBB to develop products such as its website, online booking/reservation system, Mobile App and an SMS confirmation system., This will allow tourists to access travel information and the booking system on smart phones and tablets. With the support from the Marketing Executive Officers, it is expected to populate its database with the collection and storage of its existing and new clients via marketing strategies to local hotels/ resorts and activity providers in Fiji.