Currently most seafood products used in the tourism industry are imported, despite Fiji having the potential to service this market locally. Seeing an unmet market demand for good quality, processed plate-sized fish and other seafood products in the tourism industry, Southern Solutions is growing its business by increasing it production capacity and improving its backward linkages to fishermen and women.
Southern Solutions supplies processed fish and seafood which are portioned packed and targeted for the tourism industry in Fiji. With increasing demand and potential new markets, the company is now sourcing reef fish and other seafood products, such as oysters from local fishermen and women in outer islands, including from Vanua Levu.
MDF’s partnership with Southern Solutions involves increasing its production and storage capacity; and strengthening its backward linkages through the hiring of a fishing agent. The fishing agent works closely with local fishermen and women to ensure they catch and handle seafood according to Southern Solutions sourcing and quality requirements. This is ensuring a consistent market for these fishermen and women.