Haji Sons (HS) was established in 1955 and is one of the largest input companies in Pakistan offering multiple farming inputs on a large scale. HS has specialised in marketing good quality vegetable seeds and is one of the first companies to sell internationally renowned vegetable seed brands such as East-West Thailand and Monsanto in Pakistan. In increasingly competitive market space, where many companies are importing seeds and inputs, HS believes the only way to get farmers attention and interest is by coupling its products with demonstration plots, robust extension service and equipment necessary for the adoption of its seeds and seedlings.
The absence of information and staking equipment have made adoption vine varieties a challenge. Staking tomato plants improve fruit quality by keeping plants and fruits off the ground and by providing better spray coverage. It is also easier to harvest staked tomatoes than ground tomatoes. With staking, pruning will help maintain a balance between vegetative and reproductive growth, control diseases and get larger fruit size. This partnership with Haji Sons will address this constraint by embedding seed, information, and technology in its business model. By establishing 25 demo plots, backed up by field forces, farmer days, availability of tomato seed and staking technology, this intervention will provide better quality inputs and information (addressing key constrained listed in our strategy) required for successful adoption of staking technology by tomato growers in Thatta, one of Sindh’s major vegetable production regions. It will also allow farmers to adopt intercropping, further increasing returns and reducing vulnerability to price shocks.