YAMU started as a food reviewing blog and has now transformed into one of Sri Lanka’s largest online publishers of lifestyle content. It offers a curated listing of lifestyle products and services available in the country, with ratings and reviews included for added value. Yamu is gradually transitioning into a full-fledged media company and hopes to next target Sri Lanka’s inbound tourism market.
MDF is supporting YAMU to establish itself as the premier provider of diverse, curated tours and packages in Sri Lanka – offering visitors a state-of-the-art web experience to help plan their stay in Sri Lanka.
MDF’s partnership with Yamu seeks to rectify a key constraint faced by the tourism industry: the absence of a portal with comprehensive tourist information that enables visitors to book tours and other services online. With MDF, Yamu will leverage its well-established online platform to address this shortcoming.