Cinnamon Hotel Management Limited is a leading player in the Sri Lankan hotel industry, under the nation’s largest listed conglomerate, John Keells Holdings. Cinnamon Hotels has been looking to expand Sri Lanka’s presence on the global travel map through niche destination marketing.
MDF partnered with Cinnamon to support the Travel Bloggers Conference Asia 2016 (TBC Asia 2016) for which 60 of the world’s best travel bloggers were brought to Sri Lanka. Solely aimed at professional travel bloggers, the conference presents a valuable opportunity for bloggers and a variety of local industry players to interact with international experts on tourism, travel and social media. The travel bloggers were taken on familiarization tours across Sri Lanka, allowing them to experience the full gamut of attractions the island has to offer tourists of all types. MDF partnered with Cinnamon Hotels to ensure that the impact of the conference reached the Northern and Eastern Provinces, which, despite strong potential, are lagging other areas in terms of tourism traffic and destination marketing. MDF facilitated two familiarisation tours for the travel bloggers to the North and the East, and assisted selected activity and service providers from the two provinces to attend the conference in Colombo. The Minister for Tourism was also present at the conference, as improving Sri Lanka’s tourism-related earnings is a key government focus area. To encourage further coverage on these untapped tourism destinations, MDF supported Cinnamon Hotels to award the best blogs writing on the North and the East.
Following the successful event, MDF continues to work with Cinnamon Hotels, seeking new opportunities to expand the reach of tourism and related industry actors.
Website: Cinnamon TBC Asia