Serendib Leisure is a subsidiary of one of the largest public -listed companies in Sri Lanka – Hemas Holdings PLC. Serendib Hotels is working via joint venture with a Nepalese company called Sapna to establish an eco-friendly luxury tourism product across Sri Lanka. The joint venture is inspired by existing eco-tourism hotels in Nepal and the Gal Oya lodge in Sri Lanka.
MDF helped the business to look at different areas in the country, in order to establish the product outside of the regular tourism hotspots, through supporting scoping studies across the island. The project incorporated nearby village communities to supply goods and services to the hotel and its guests, thereby increasing economic activity in rural areas and bringing more direct tourism traffic and spending to these unconventional destinations. This would have a ripple effect of creating jobs and activity within communities that are otherwise primarily agriculture-dependent. As it grows, Sri Lanka’s tourism sector is discovering the need for new product development, and luxury eco-tourism is one such niche product that can be added to the country’s portfolio of tourism options. Another constraint for tourism in Sri Lanka is the lack of dispersion in tourist traffic across the island. Historically, hotspots have remained largely favourable for new developments due to the target market already being established. Therefore, to promote lower-traffic areas, MDF aims to support businesses looking to innovate and venture into lesser-known, or even unknown, territory.
Website: Serendib Leisure