Fiji’s antidote to a stressed out world

Taki Mai at FTE 2015_booth

Taki Mai, a locally grown kava-infused dietary supplement, received positive feedback from local hoteliers and international visitors at the Fiji Tourism Expo in mid-June.

The Fiji Tourism Expo, one of the most important events of the on Fiji tourism industry calendar, showcases the great diversity and quality of products available in Fiji to existing and new international industry partners.

Two nTaki Mai at FTE 2015_PSMITew Taki Mai products were launched at this year’s expo, by the Permanent Secretary of Industry and Trade, Shaheen Ali.  The new products – Taki Mai capsules and Taki Mai powder – were developed to pharmaceutical standards through local company Douglas Pharmaceuticals (Fiji).  The Taki Mai products have approval from the Therapeutic Goods Administration and are listed on the Australian register for therapeutic goods.

“We now have three products in the Taki Mai brand and are also looking at launching a new line to our shots range in six to 12 months,” said Zane Yoshida, Founder of South Pacific Elixirs. “We didn’t expect to expand this quickly but market response has been overwhelming.”

Taki Mai at FTE 2015

The products are antidotes to stress by relieving nerves and tension. Taki Mai is produced by South Pacific Elixirs, the first company in Fiji to produce a dietary supplement from locally grown kava in a variety of flavors.  The Taki Mai shots comes in coconut, guava, pineapple and chocolate-banana flavors.

“At the moment, the finished products of our shots are produced offshore in the US, so we’re bringing all our products back to Fiji and partnering with Douglas Pharmaceutical for all kava capsules and kava powder and now our kava shots as well,” said Yoshida.

“We’ve been seeing a lot of progress here in Fiji with the tourist market, but also we’re getting a lot of interest in the local market.”

Through its partnership with MDF, South Pacific Elixirs’ production process and facility has now achieved full certification for Hazard Analysis and Critical Control Points (HACCP), and Current Good Manufacturing Processes (CGMP) standards.  These Certifications allow Taki Mai products to adhere to high international standards required by its target markets in the United States, Australia, New Zealand and other Asian markets.

This has provided kava farmers in Ovalau an opportunity to sell their crops at the farmgate and earn additional income as Taki Mai now taps into a potentially large and untapped relaxation and anti-anxiety market globally.  To maintain a sustainable and quality supply of quality kava plants, MDF has also supported South pacific Elixirs with nursery production facilities where disease-free kava seedlings can be grown and nurtured for the kava farmer networks on the island of Ovalau.

The products and business have come a long way since the facility was first launched in July 2014 in Fiji’s old capital Levuka  Taki Mai products are now available at local stores and airport duty free outlets including Tappoos, Prouds and Jacks of Fiji.