Social Media Strategy Development

The Market Development Facility, an Australian Government funded initiative, aims to:

  • Create additional employment and income earning opportunities for poor women and men through broad-based and sustainable pro-poor growth;
  • By making rural and urban sectors of the economy in which the poor are involved as producers and workers, more competitive and making them grow;
  • By trigger lasting, ‘systemic’ changes in the markets systems around these sectors to reduce constraints to growth and to increase their capacity to innovate and deal with competitive, regulatory, social and environmental pressures, so that the benefits for the poor will sustain and expand in time.

The Facility is committed to implementing a systems approach to stimulating pro-poor growth:

  • Rather than working with the poor directly, the Facility will seek to develop partnerships with players in the private and public sector with the ability and leverage to trigger lasting systemic changes that create broad-based, sustainable pro-poor growth
  • With each partner, the Facility will design and negotiate detailed action plans, which include clear financial and resource commitments, to arrive at appropriate, innovative and sustainable solutions.
  • Sector players take the lead in implementing and the Facility’s role is limited and short-term.

MDF is a multi-country facility, currently operational in Fiji, Timor-Leste, Pakistan, PNG and Sri Lanka. In subsequent years, it is expected that MDF will be operational in an expanding number of countries. Each country will have its own Country Team (CT) on the ground.

Assignment Objectives

To support MDF to drive audience growth and brand equity on social media across its five countries.

Social media engagement as designed by the Service Provider will ensure that the significant effort put into content creation and planning by the Communications Team will quickly be matched by audience reach. It will also ensure that key MDF messages and branding will be seen by a wider local audience in each country and achieve higher donor recognition for DFAT.

The purpose of this is to encourage users of (but not limited to) Facebook, Twitter, LinkedIn and Instagram in Fiji, PNG, Timor-Leste, Pakistan and Sri Lanka to Like/Follow the relevant MDF Pages and engage with them. The more people engage and like MDF content, the more local people will be exposed to and understand MDF’s work and achievements, as well as Australia’s support of the respective regions.

Location: Remote

Duration: To be completed between January –July 2018

Reports to:  MDF Communications Director

Selection criteria

  • Demonstrated social media strategy development (portfolio samples to be provided), preferably across multiple countries, and preferably targeting a multi-sectoral audience.
  • An understanding of the donor environment, preferably DFAT.
  • Experience in targeting social media content to specific audiences in a variety of formats
  • Knowledge and understanding of the latest trends in social media advertising and promotion.

Application Requirements

Only proposals received on or before March 19, 2018 will be considered. Apply here.

Applications must include the following:

  • A response to the selection criteria.
  • A portfolio of works, including links to relevant social media sites.
  • An all-inclusive quotation, inclusive of proposed days per deliverable.
  • Contact details of at least two recent professional referees.

See TORs for details. Only shortlisted firms will be contacted.