Tourism Multiplier Study – Sri Lanka

The Market Development Facility (MDF) is an Australian Government-funded initiative that utilises a market systems development approach to connect with private and public sectors players with the ability and leverage to trigger lasting systemic change and create broad-based, sustainable pro-poor growth. MDF can be scaled-up to support further market development activities in country and in additional countries as needed.

MDF is a multi-country facility, currently operating in five countries: Fiji, Timor-Leste, Papua New Guinea, Sri Lanka and Pakistan. Each country has its own country team on the ground, with a Core Leadership Team headed up by the Chief Executive Officer providing strategic, technical and managerial oversight across all MDF partner countries.


The objective of this research is to develop a local tourism multiplier to measure the impact of additional tourists and/or increase in tourist spending on employment and income in different tourist destinations in Sri Lanka.


  • Briefing meetings and outline of information needs: the briefing meetings will be held with necessary MDF staff prior to arrival in Sri Lanka. Information that MDF will need to prepare prior to the consultant’s arrival in Sri Lanka should be clearly identified within these meetings.
  • Collection of key documents: in addition to documents provided by MDF, the consultant will also identify any specific documents or publications that will need to be tracked to ensure the accuracy and future updating of the local tourism multipliers developed.
  • Field research: All raw data including filled questionnaires and surveys and analysis files will need to be shared with MDF.
  • Development of a region-specific tourism multiplier model: the model will look at both the quantitative and qualitative aspects of different tourist areas in Sri Lanka.
  • Prepare summary presentation of field findings and analysis.
  • Prepare draft and final report and presentation.


  • Extensive experience in quantitative and qualitative research on tourism in a developing country context.
  • Post Graduate  qualifications  in  development  studies,  economics  and/or  social  sciences  from a reputed institute. A PhD in any of these subjects would be desirable.
  • Conceptual and practical knowledge of employment multipliers, their use and development.
  • Strong quantitative research skills and experience in conducting field-based research and analysis in developing countries.
  • Experience working   with   international   donor-funded   projects   and/or   international   non-governmental organisations on relevant programs in increasing economic growth, employment and incomes.
  • Excellent communication skills and fluency in English is essential.

The complete Terms of Reference can be downloaded here.  Interested candidates can apply via the link below:

Applications should include a response to the position requirements. Please submit your cover letter and CV as a single document. Any financial/ technical proposals will be requested separately.

This is an international short-term adviser position defined as C3 under the ARF.

The deadline for applications is 26 March 2018.