MDF Fiji has benefitted



generated more than

USD 31m 

in additional income

and resulted in

USD 34.7m 

in additional revenue.

Our work in Fiji

MDF Fiji works in the key sectors of agriculture and tourism, and in the emerging outsourcing services sector to facilitate growth, improve competitiveness, and increase the economic resilience of vulnerable groups. MDF also supports local Micro, Small and Medium Enterprises (MSMEs) by providing effective and sustainable business development services.

MDF continues to support Fiji’s economic recovery efforts by:

  • Working with diverse market players to revive business activity: MDF works with government, industry bodies and business membership organisations to design measures that stimulate industry and economic growth. Watch our video on systemic change in Fiji’s sugar sector to find out more.
  • Supporting transformation: MDF identifies emerging opportunities for sustainable and inclusive growth in the changing economy and supports partners to capitalise on these; and
  • Addressing strategic or long-term issuesMDF continues its engagement on strategic issues that are critical to reform and building back better.

COVID-19 response and recovery

In Fiji, MDF pivoted to assist the private sector in responding to the COVID-19 pandemic, with the initial response primarily supporting three areas:

- Producing timely intelligence to inform national tourism recovery efforts and the growth of the outsourcing services sector

- Identifying and scaling up investments in industries that show potential to support economic diversification, such as outsourcing services and yachting tourism

- Prioritising collaboration with government and key market actors involved in national economic recovery and diversification, including private sector associations, development programs and non-governmental organisations.

Inclusive growth

In Fiji, MDF’s partnerships have positively impacted women’s economic empowerment. This impact has not been limited to increased economic opportunities for women, but has also addressed complex issues of agency and, in some cases, the frequently overlooked constraint that women in Fiji face: time poverty. Addressing this directly through interventions designed to reduce workloads has allowed women to use saved time to rest more, help children with education and manage other crops, leading to income diversification.  MDF has also developed community-based models with Fijian companies, ensuring women’s efforts are amply rewarded. Our ‘Women at Work report documents some of these gains.

MDF Fiji is increasingly working with partners to understand climate-related risks and opportunities for adaptation and mitigation. Early work with partner KK’s Hardware to import climate-resilient East-West seed varieties has proven successful, helping farmers reap harvests and earn income despite adverse weather patterns.

Our activities

Scroll left and right to find out more about our activities and interventions in Fiji

Supporting Industry Strategies with Big Data I Business Focus Story

Access to Quality Seeds Reaps Results for Farmers

Farmer Turns to Local Innovation to Help Build Soil Health

Developing an Outsourcing Services Brand

Cruise Tourism Partnership

MEDIA RELEASE - For immediate release 5 November, 2019 The Fiji Navy in partnership with the Australian government funded Market Development Facility (MDF) and Kenua Fiji

Danam (Fiji) Limited

Danam competes in lucrative garments segment through staff upskilling. MDF supported Danam (Fiji) Limited to diversify production of new certified structural firefighting garments. This involved engaging technical

Charan Jeath Singh

Mechanisation addresses sugarcane labour shortages in Vanua Levu. MDF supported Charan Jeath Singh to procure a suitable mechanical harvester in Labasa, Vanua Levu, to address the

MDF Fiji Enterprise Engine

Creation of MDF Fiji Enterprise Engine helps Fijian MSMEs generate FJD1.2 million in additional revenue. How learning key business skills and understanding local markets drives small

Labasa Farm Fresh

Connecting their way to export success How Connecting Farmers with End Markets Increased Sales by 29% MDF supported Labasa Farm Fresh (LFF) to expand its business

Charan Jeath Singh

Mechanisation addresses sugar cane shortages in Vanua Levu MDF supported Charan Jeath Singh to procure a suitable mechanical harvester in Labasa, Vanua Levu, to address the

High Value Agriculture in Fiji

Sectoral Constraints included Cost-effective logistics and distribution networks that connects firms to farms, Allowing more farmers access to affordable quality agriculture inputs and mechanical harvestors, High Value

Tourism in Fiji

Constraints Addressed include Concentration of Tourism is 88% in 4 key areas, Denarau, Coral Coast, Mamanuca/Yasawa and Suva, along with Tourism leakage - Lack of locally/

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