FHTA-MDF Partnership to Support Sustainable Tourism in Fiji

The Fiji Hotel and Tourism Association (FHTA) and the Australian Government’s Market Development Facility (MDF) have signed a Memorandum of Understanding (MoU) to support national efforts to grow sustainable tourism opportunities.

Despite the global challenges posed by the COVID-19 pandemic, Fiji’s tourism industry has shown remarkable resilience, with tourism arrivals surpassing pre-pandemic figures in 2023. Amidst this recovery, a key emerging trend among travellers is the desire for more sustainable travel and experiences.

While tourism is essential to Fiji’s economy, it remains vulnerable to natural disasters. To strengthen the sector’s resilience, investing in climate change adaptation by resource owners and the private sector is vital. The increasing demand for eco-friendly tourism also presents an opportunity for operators to invest in climate change mitigation, which can benefit them in the long run.

Through the MDF partnership, the FHTA will conduct an assessment among its members to better understand the current state of sustainable practices, their level of awareness and the demand for green certification.

“We’re pleased to collaborate with MDF on this important initiative, which will provide invaluable insights into the awareness, challenges, and opportunities for growing Fiji’s sustainable tourism sector in line with our Fiji Tourism Sustainability Plan,” said CEO of FHTA, Fantasha Lockington, at the signing."