Business Focus Story – Paving the way for Sri Lanka’s foray into low-carbon tourism

Authenticities Sri Lanka is an inbound travel brand focusing on providing tourists with authentic experiences. Currently, it is Sri Lanka’s fifth-largest destination management company (DMC) in terms of market share.

In 2023, MDF and Authenticities signed a partnership to promote sustainable tourism by introducing Sri Lanka’s first low-carbon tours for the growing segment of eco-conscious travellers. In conversation with Shanitha Fernando, President/ Founder of Authenticities, and Dilshad Sadiq, Vice President, MDF explored ongoing efforts to weather Sri Lanka’s economic crisis and the emerging market for responsible tourism.