Fiji Airways and VTO

Tourism is vital for economic development in the Pacific, driving growth, foreign exchange and employment. However, a shortage of quality marketing content that can draw tourists to the region hinders tourism growth throughout the Pacific.

To address this shortage, Fiji Airways in partnership with  MDF PacificRegional and collaboration with the Vanuatu Tourism Office (VTO), is developing destination marketing materials, including high-quality photographs and videos, that showcase Vanuatu’s key tourist attractions and activities.

The photo and video shoots were led by Fiji Airways, with VTO providing expertise in local knowledge and ensuring alignment with Vanuatu’s national tourism strategies and branding. The final content will be made available by Fiji Airways to VTO, key tourism stakeholders and tourism businesses in Vanuatu so that the tourism sector as a whole can access and benefit from this material.

Photography and videography were completed on Efate and Santo in Vanuatu in October 2024.