The MDF – SLTDA Partnership Story

Strong partnerships build resilient industries.

Since 2015, the partnership between Australia’s Market Development Facility (MDF) and the Sri Lanka Tourism Development Authority (SLTDA) has been driving a transformation — helping Sri Lanka’s tourism sector use data and evidence to plan better, invest smarter and grow more sustainably.

Our new short video shows how years of collaboration between SLTDA and MDF has turned research into real impact — shaping a smarter, stronger future for Sri Lanka’s tourism. This marks the beginning of the journey to position Sri Lanka as a globally competitive, data-driven destination.

Released at “From Data to Decisions: Strengthening Tourism Through Evidence and Collaboration,” this is the story of the MDF–SLTDA partnership — built on insight, innovation, and shared vision.